Bohwa Choi

MA Design Critical Practice

The Fictional Drag Brand “AFroditus”

We’re born naked, and the rest is drag. It’s a sort of piss-take on culture, because a drag queen is a clown – a parody of our society. It’s a sarcastic spoof on culture, which allows us to laugh at ourselves – but in a way that is inclusive of everyone.” by RuPaul, the famous drag queen.

Breaking free from gender expectations which women and men are supposed to do is the point of this project by using the fake brand. The meaning between assigned sex and gender should be reworked today.