MA Design and Innovation
My innovation project is an exploratory investigation into whether or not design has the power of changing human behaviour in a public space. The project focuses on London buses as the public space with the aim of changing the anti- social behaviour, one might experience on this mode of transportation. The outcome of the project is a series of posters what will be used on the bus, in order to discourage socially unacceptable behaviour. A typeface was also developed to aid the aesthetic performance of final outcome. The typeface was inspired by the linear routes depicted on a bus map.