M. Valentina Benito

MA Design and Environment

Identity and Sustainable Development for Los Alamos

Los Alamos is a private open-air commercial area located in the touristic city of Pucón, in Chile. It has great potential in terms of local and cultural identity, however, it is failing to understand and communicate its own value. The project aims to protect the growth and development of the space, making sure it considers the needs of all the main stakeholders (owners+customers+city) and also orienting the buildup of a unifying identity under a sustainable framework.