Matea Pelko

Matea Pelko

A Story of a Tie

MA Design Critical Practice

The tie is a matter of national pride in Croatia; the tie/cravat having been invented there. There is a company in Croatia that produces ties that very much promote the idea of the tie as a national object; some of the ties it produces emblematize the country. This project starts with one of these ties – a tie ostensibly designed to be worn by patriotic Croatians, but which most cannot afford to buy. As consequence, the tie is detoured and is now a tourist memento.
This project aims to tell the story of one of these ties, honestly, holding nothing back. What it exposes is dubious ethical practices in the networks of agents and agencies that produce this artefact of great national significance.