Norhan El Sakkout
MA Creative & Cultural Entrepreneurship
The Modularity of Clothes began with being exposed to the renaissance of the Egyptian fashion industry that was catalysed after the January 25th Revolution, which presented an opportunity for empowered youth to re-create the industry. The concept aims to embed sustainability within the growing yet nascent Egyptian fashion paradigm by exploring modular fashion design as a reachable approach that could impact local craftsmanship, economy and consumers positively. The team executing the project in Cairo has proven that no matter how limited the resources are, hard work, dedication and passion can make a vision succeed by going over and above what was asked of them and by feeling that they had ownership in the project.