Driving Consumer Innovation through Co-Creation
What is it about?
A session discussing the overarching cross disciplinary design approaches in the innovation processes and the significance of collaboration to create cutting-edge solutions through innovation.
What will I gain?
A stimulating, challenging and highly rewarding experience. An insight into to innovation practices and techniques used within the industry. An opportunity to explore and “co-create” cutting-edge innovation.
Who is it for?
Individuals interested in learning, creating and transforming the innovation practices in the transport and service design industry.Book your place via EventBrite
Key Note Speaker – Divij Jhamb (Senior Program leader – TRL)
A new trend in business and product development is ‘co-creation’. By its very name it implies collaboration between an organization and another entity. In this case it is the consumer / end-user who partners in the creation of value. The term ‘co-creation’ has been doing the rounds for some time now, however, but is now receiving more attention – driven largely through the increasing use of the Internet and social media websites – as organizations and institutions endeavor to differentiate themselves from the competition.
As management teams drive growth through value creation they are investing heavily in greater product variety through brand or product extensions, in addition to enhancing customer journeys and the ever-increasing brand touch-points. All this is done to produce stronger and emotionally appealing brand connections. Paradoxically, as this is a common theme across numerous industries, it is resulting in many brands, products and institutions becoming less able to differentiate themselves from their competition or in a particular domain area.