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Soo Young Kwon


MA Design Futures

Mu_jammign is a business model that provides an online platform for musicians, designers and listeners to collaborate and build collaborative relationships. The designers and musicians will work in pairs to design an object as a ‘music record’ instead of CDs or LPs, while the listeners will also be actively involved in the design process by selecting their favourite idea.

The main aim of this project is to change the paradigm of purchasing creative services and improve relationships between musicians, designers and listeners. In this digital era, most people prefer downloading and streaming music rather than buying a music album, which is impacting negatively on the musicians’ ability to focus on creating music. This project is trying to encourage customers to purchase ‘music records’ and support the artists by removing barriers.